HOW and HOW NOT to write a copycat blog

Advice for you boring-ass copycat bloggers out there.

I get it.

You want to be successful online but haven’t “figured out the formula” yet.

And so you think to yourself, “Oh I’mma just copy this dude over here who’s got it all figured out and has tons of readers and shares. Success will come overnight without me having to do any original work.”

If that’s what you were thinking…this guide is for you.

STEP 1 – write original content

Don’t bother writing crap that you don’t know about. Or crap you’re not actually interested in. Create content only for things you actually like and work with regularly. Just trust me. It’s so much easier this way.

Sure this advice sounds like we’re going against the idea of copycat but trust me, you’ll get plenty of opportunities to copy other big sites.

STEP 2 – copy other guides

This is the moment you’ve been waiting for. It’s where you get to just sit your lazy ass back and rehash other people’s work. You’re a bloodsucking fake-ass content creator and I judge you for it…but it’s ok, I don’t decide if you go to heaven or hell. Content Jesus does.

Do some Google searches for topics you want to be associated with, pull up the top 5 results, and rehash their writing. Simple as that. Also do a similar-ish version of their post title.

STEP 3 – have a professional looking website

Way too many people jack up this part. Their content is good enough to rank on Google, and visitors come, and what do they see?! A silly ass generic-looking site with (super obvious) stock theme installed.

Please. If you’re gonna be a copycat do it right. Put some effort. Put some budget. Try if you can, to make your site look as “official” as the sites you’re copying.

STEP 4 – enjoy your success

I’m pretty sure that’s how it should be done. You create your own brand. Then use your unique branding to ride off the work of other successful brands. Establish your unique identity first…and THENNNN copy. If you try only to copy content first, I can almost guarantee none of your writing will rank very high. It’s too similar to what already exists and lacks the domain presence the “original” ones have.

Too many people see other big blogs like Kinsta or Cloudways having success doing copycat content, but don’t realize they’re already known for something else.

If you wanna get even more philosophical, I’d say your goal could almost be….to make completely copycat content BUT from a “unique [branding] perspective”. I’d have to charge you if I say anymore. And you’re probably broke if you’re resorting to copying. So stop reading and get out there…happy content stealing!