Marketing, advertising, and branding…all explained in actionable ways! I saw an awful explanation the other day about these 3 and figured I could do some public service by clarifying them further. Don’t worry, I went to school and worked in marketing for a while. You can trust me. 🙂
Who are you to trust an absolute stranger on the internet about making money?! I’ll tell you why you can trust me: I’ve actually built some successful products/services over the years. I don’t want your money. I don’t have any gimmicks, only truth. (Which I admit, in and of itself does sound like a gimmick.)… Read more Ignore Tai Lopez and other MAKE-MONEY Scams
Is it worth your time to establish yourself in a busy niche? Have you ever had a good business idea but realized it was a heavily-saturated industry? How will you get attention? Is it even possible? And even if you did go through all that work, is there any money in the pie for you?… Read more Can you compete in a busy niche?
How many sign-ups should you expect for your membership program? Memberships are all the rage lately. It used to be a complicated ordeal to create one but now there’s a hundred plugins/services out there catering to this latest money-making trend. The problem is that many people are spending thousands of dollars to create their membership… Read more Expected conversion rate for membership sign-ups?
I’ve had many online entrepreneurs ask me what they think is a good conversion rate for online sales. From my experience, to get even 1% is really difficult (that’s 1 buyer for every 100 visitors). I imagine the highest in any industry is like 3-4%. If I got 1%, I’d be a gajillionaire by now.… Read more What’s a Good Conversion Rate for Online Sales?
Having a strong brand is the only way to make money over the longterm, IMO. Having a brand allows you to sell anything you want at any price you want. Those without a brand are gonna be selling the same generic crap as everyone else and racing to the bottom with discount pricing. The worst… Read more Business Branding for the Longterm
Here’s the chat script from a friend asking me this…. FRIEND Hey! have you ever done a free consultation on your website? debating on if I should put that or not on my new website as a call to action i have people signing up for my newsletter. basically so I can get their email.… Read more Should you offer FREE CONSULTATIONS on your website?
Having quality content and at least 2 dozen articles is a good start. 50 is much better. And then if you’re in a broad category, do social media so it can go viral. If you’re in a niche, do SEO and target search engine traffic.
My advice for bloggers trying to establish their own “voice”: One of the best ways I’ve developed my own voice is to forget about grammar. Just talk out loud, and write down your words exactly the way you talk. Forget about that punctuation crap. You don’t need it. As long as people understand you and… Read more How to Establish Your Own Voice – BLOGGING TIPS
Jump on forums and start helping a bunch of people for free (the harder the task, the better), and at some point someone will hire you to handle their project for them.
I’ve been saying this for a long time and feel it applies especially for small business: NEVER EVER EVER PROMOTE DISCOUNTS! If you need something to promote, promote FEATURES (or BENEFITS) but never promote discounts! Giving discounts in subtle manners that don’t piss of customers that paid full price is ok, but DO NOT PROMOTE… Read more Never Promote Discounts! (Pricing Strategy)
Blogging is far superior to video IMO. Ranks better, can be edited, improved, SEO’ed, not at whim to Youtube/Facebook algorithm, can be consumed when audio is not allowed. Can be skimmable. You develop trust in a different way with writing than you would with video.
Don’t know which to decide? Facebook page has a hierarchy making your posts more important than others. It’s great for one speaker on the mic with everyone else participating as listener or commentator…like hero + fans. Facebook group makes admin and users almost same level. Where every person’s post gets the same priority. Great for… Read more Facebook PAGE vs Facebook GROUP
I can’t lay down everything I know in one comment but my advice is to have a ton of content that you write from your own head, from your own knowledge/experience. Too many people SEO by copying existing content and it’s hard to outrank competitors that way. When YOU write the first article, pen the… Read more The NUMBER ONE SEO Tip – create the keyword, don’t copy!
I feel like engaged Twitter users are a very selective bunch, with many of them being either Twitter marketers or people with A LOT of time on their hands and just like talking…neither of which are likely to be customers. It’s good for building short-term PR at best, IMO. You’re better off dealing with Facebook… Read more Twitter is NOT a Good Marketing Platform
I like the idea of both. FB ads are a great way to snipe out your target demographic with laser precision quickly and even relatively cheaply if you know what you’re doing. SEO is a great way to get anybody and everyone over the long term. I used to be only about SEO since I’ve… Read more SEO vs Facebook Ads
Somebody asked today: Does anyone know of any formal studies that go into the ‘mental block’ between paying $97 and $100? As copywriters, there are often psychology principles we can point to and say, this works because of the (social proof, authority, fear of loss…) concept. Interested to see if there is a particular term… Read more Pricing Psychology – $95 vs $97 vs $99 vs $100
It isn’t creative but perhaps a bit non-conformity. I hate leveraging freebies as a way of getting the email. You stake the entire value of your newsletter on the freebie and many people would rather just search up the topic of your freebie than give their email address away. My thing is this: write amazing… Read more How do you collect customer emails?
The best marketing was never email. The best way was being so amazing (having such a valuable presence) that everyone has to coming back to you to look you up. But since nobody wants to do that, they do the next best thing which is much easier…and that is to spam the crap and bombard… Read more Is Building an Email List still THE BEST WAY?
Learn the basics…and then break all the rules. https://blog.crazyegg.com/2015/06/05/10-fill-in-blank-headlines/
Are you frustrated by having spent so much money on programs and not making any money out of it? How about you learn how to build a real business? Try to make money by offering value, not by offering promises, or catchy headlines, or gimmicks. Offer real things and people will give you real money for it.… Read more The problem with IM Marketing Products
One thing I’ve come to notice about many people doing SEO is that they spend an awful lot of time chasing down keywords and then trying to rank for them. You will always have a problem with this if you’re not an influential figure in your industry. You’ll have to do a ton of work… Read more SEO TIP – Create the Keyword
You can definitely use testimonials and/or other kinds of social proof. I’ve noticed testimonials will run along 2 different types: The big name – Somebody with a name, CEO of a well-known company or somebody with a high position. The emotional story – Somebody with a great ability to write and articulate and connect with others.
Pick an interesting part of the story and then inject emotion into it. Many people fail in storytelling because they don’t pick an interesting part of the story. They focus on the part of the story that’s all too familiar, all too predictable. Or they pick the part of the story that is more the… Read more How to Write an Interesting Story
Which one is the better and more cost-effective solution? In the short run? In the long run? I’ve pasted my answers below from a discussion I had with a PPC-advocate at the WarriorForums. Here is the heated discussion I had with another member over the topic of SEO vs PPC…
It’s a common thing to want to offer a service or product that fulfills a need but doesn’t guarantee happiness. You might feel like you’re not being honest or that you’re not really selling a truly useful product because it doesn’t get the customer to his end goal but the reality is, you definitely can!… Read more How to Market a Service or Product WITHOUT Guaranteeing Success
I saw this link posted on WarriorForum and loved it. So many great resources in here. Read this if you really want to get your feet wet in copywriting. http://www.warriorforum.com/copywriting-forum/729604-1000th-post-quick-links-new-copywriters.html
There have been people saying that SEO isn’t worth it anymore. That it’s too hard to do. It’s hard to rank for smaller websites. That Google algorithms are too unpredictable. Costs so much more time and money than PPC. I’ve been an SEO expert for years and every one of my website benefits highly as… Read more Is SEO worth it anymore?
Honestly, I would pay an SEO expert to coach you on skype. You could learn a lot within 5 skype lessons at $100/hr. It’s better than wasting hours of your time reading conflicting guides on the internet about SEO. I learned so much about SEO that don’t even use anymore. It would have been nice… Read more The FASTEST Way to Learn SEO
I used to be so afraid of getting on camera and you know what…it turned out to be one of the best things for my business. I used to worry about not looking comfortable enough, confident enough, professional enough, etc, etc. But as it turns out, me shooting videos in my living room and having… Read more Overcoming Fears of Getting on Camera (Youtube)
In this day and age, you definitely want natural-sounding copy on your website and other company-branded marketing materials. Sounding too professional might not be the best way to go about it. I totally agree with the original post in this link and enjoyed how he explained it. Here it is: http://www.warriorforum.com/copywriting-forum/874692-youre-trying-too-damn-hard.html
#1 reason would be not having a mentor or teacher. Internet marketing is a tough skill. Trying to learn how to be a successful IM on your own is like trying to be a successful piano player on your own. GOOD LUCK. It’s damn near impossible without structured guidance. Sure, there are always exceptions…but not… Read more Top reason most newbies fail at online marketing?
One of the first things I learned after YEARS of making money online was that everybody was into building email lists. I had been running a business online but never knew anything about IM. Then I went to WarriorForum and saw all this hype everywhere about how important it was to collect emails, that the… Read more Do you REALLY need an email list? (INTERNET MARKETING)
1. Offer valuable information (note-worthy, shareworthy) links to other great posts, youtube videos 2. Offer your own content links to your articles/youtube viral images (just an image and a caption) If yours is worthy among the others, you will do very well.
I’ve been an internet marketer for some time and pretty much torn between using Pop-up Dominator or not. Many websites have used it with great success and boosted their email newsletter sign-ups tremendously but still, I resist. PROS of website pop-ups it actually works builds your email list very quickly can help you increase profits… Read more Popup Domination or Not?
I’ve been recently involved in tackling international markets for one of my websites. And the task of creating subtitles came up. I went looking around for software and ultimately decided they were too much work. The software loads up your video, then has you typing the text and duration out. Like I said, it’s… Read more How to Make Subtitles for Your Videos
I’m beginning to see the end of Facebook. It was about 4 years ago when I predicted the end of MySpace. Facebook was not only a better social network, it was superior to MySpace in every way. Aside from that, it grew to become something that could no longer compare it to MySpace. If anything,… Read more The End of Facebook?