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GeneratePress vs Astra vs Kadence (2020 comparison)

WordPress themes Sep 22, 2020 by Johnny 19 Comments

Quick comparison review of these 3 popular freemium WordPress themes as of 2020.

I’m getting tired of being asked which of them I’d rather use and why. So this guide is to explain once and for all. I compare their pros and cons, and what unique things they have the others don’t.

Which theme would Johnny choose?!!

GeneratePress:

  • My favorite of these 3.
  • Most mature – been around much longer than the others.
  • Biggest user base – more support, tips, and integrations available.
  • Caters well to both regular users and coders. (The other 2 don’t cater to hardcoders.)
  • Has the super awesome “Elements” feature which works like developer “hooks & filters” but done in GUI way.
  • Really nice starter themes that don’t look generic.
  • Was obviously inspired by my favorite theme (Genesis). Unfortunately, Genesis is not meant for end users.
  • I really like the head developer (Tom Usborne) and designer (Mike Oliver).

Download GeneratePress and try it out. I’m a huge fan of the non-gimmicky, BS-free website. No silly promises or hype marketing. Just an honest Canadian dude telling what it can do and how it makes your life better.

Astra:

  • I don’t like them at all. Don’t like their theme or plugins either.
  • Good marketing but mostly copycat vibe. All their extensions are basically copycats of existing themes and plugins. Just feels like a “business” more than a passionate WordPress creator.
  • Generic starter designs – nice enough to look “designed” but don’t stand out.
  • Buggy, not so great support. You can read online of people complaining about them.
  • The theme is however very fast and very popular so they’re obviously doing something right.

Get Astra if you like their vibe, starter sites, and plan to use other products in their eco-system. If it matters, I think many people are jumping ship from Astra now since they seem buried under their success. Too many support requests and while they have a full company team, they’re busy focused on other businesses. It also seems many affiliate marketers that used to promote Astra are now promoting Kadence since it’s the new “thing”.

Kadence:

  • New kid on the block.
  • The header/footer builder really stands out. (Blocksy also has this.)
  • Nice starter themes. But not many of them.
  • I like the focused one-man vibe.
  • Kadence has a more full-featured Gutenberg block library plugin. Not a dealbreaker, really. You could use Kadence blocks with another theme (no problem).

Get KadenceThemes if their vibe looks good to you. FWIW, I feel their recent hype is just due to affiliate marketers trying to cash out on a trend. It’s not like Kadence is coming up with something completely otherworldly from all existing themes on the market.

What really makes GeneratePress the winner

It’s been solid for so many years. Great performance and support. They’re very focused on their product instead of jumping around from one business idea to the next. No gimmicky marketing. It’s a great theme. Super fast. Easy to use. Great for developers AND end-users. What else do you want?

If you’re not for GeneratePress, Kadence would be the easy second place due to its super handy header/footer build feature and cool designs. If you like their starter sites, then use Kadence.

Another runner up that should have been in here (but not as many people ask me) is Blocksy. It has great coders, great design, and super intuitive features/functions and easy to use.

FYI:

  • I use Genesis on all my critical sites.
  • Because all my main sites are hard-coded.
  • And Genesis is best for hardcoders.

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About Johnny

Right on the edge of WordPress development! 10+ years of WordPress design, development, hosting, speed optimization, product advisor, marketing, monetization. I do all that.

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Reader Interactions

19 Comments

  1. Leif @ CdnGuide

    September 22, 2020 at 12:23 am

    Love your comparison, and I love like-minded people (like you) that confirms my thoughts .. πŸ˜‰

    The new BETA of GP is just BAD ASS.

    Have a great day now Johnny

    Reply
  2. George X.

    September 22, 2020 at 5:11 am

    Would love to see an in-depth comparison between these themes, that goes over the personal opinion of generatepress is awesome, Astra sucks.

    Own both, generatepress and Astra mini agency bundle, not using either as I have fallen in love with oxygen builder, but would be nice to see some statistics in terms of speed and junk code of these three themes from a power user like you that isn’t driven by affiliate market sales.

    Reply
  3. Walter

    September 22, 2020 at 7:24 am

    “I feel their recent hype is just due to affiliate marketers trying to cash out on a trend. It’s not like Kadence is coming up with something completely otherworldly from all existing themes on the market.”
    I thought, I have to check out Kadence, as there is some hype on FB in the usual groups. But it really did not click for me. I did not get the “must have vibe”. Blocksy I like a lot though. And like to recommend for some friends with little sites. Personally I do love GP and GPB.

    And btw, would be nice, if you could update your block reviews.

    Reply
    • Birdbrain Solutions

      November 26, 2020 at 4:58 pm

      I felt the same way about generatepress. I was thinking about getting generatepress till I found out about Kadence, and fell in love with their blocks plugin. Still like generatepress though.

      Reply
  4. Arbeni

    September 22, 2020 at 9:30 am

    I love Generatepress.
    Astra …I couldn’t have said that better.
    Thanks Johnny

    Reply
  5. Karen

    September 23, 2020 at 5:55 pm

    Very biased review.
    We use astra and like them.
    Every theme and plugin has some issues including the ones you treated high above.

    Reply
    • Johnny

      September 24, 2020 at 9:50 am

      Yes, this review is highly biased by personal experiences. I liked Astra at first and then started to hate it the more and more I use it. You can see my many complaints about Astra. But I’m glad you found something you’re happy with. That’s all that matters.

      Reply
  6. Mark Randall

    September 23, 2020 at 11:18 pm

    Kadence just came out with a pro version. I own all three of these themes and have used GP on many sites. However, Kadence had become my goto. First off its not a one man developer. But most importantly, my sites are blazing fast! Granted its young but, this team of developers is just as much responsive and interactive as GP.

    While I agree with you, for the most part, about. Although I’ve started replacing all the sites ive made with it Kadence, it still has a bunch of good points too.

    You should so a more recent and complete review.

    Reply
    • Johnny

      September 24, 2020 at 9:54 am

      I am quite sure Kadence is mostly one man. I know because I chatted directly with the founder. With that said, that theme is growing fast in popularity and will soon enlist the help of other developers if he hasn’t already. My main sentiment about Kadence being “one man” is actually a positive one. It reflects the clear vision and leadership of one person rather than a chaotic kitchen with conflicting chefs.

      My Kadence theme review was already done a while ago. You can trust that I’m on top of it because I have it deployed on my sister-in-law’s website and some clients. Also chatting with some other devs who are involved with it. πŸ™‚

      Reply
      • Kevin Allen Evans

        September 25, 2020 at 4:58 pm

        Yea I think Sridhar worked with them for a bit.

        Reply
  7. Richard

    October 29, 2020 at 3:14 pm

    Any insights on speed/coding quality/etc for Kadence vs Blocksy vs Neve?
    Have been testing GeneratePress out as per your suggestions and I love everything about it except for one…as a non-coder, want more control for the header (yes, just this! >.< )! (Unless there's a better way other than theme change? plugin etc)
    Would appreciate your expert opinion please!

    Reply
    • Johnny

      October 29, 2020 at 3:34 pm

      Blocksy and Neve would be better coding than Kadence for me.
      – Neve – Romanian professional dev team with lots of success over the years. Same team that did Hestia and many other hit themes.
      – Blocksy – 2-man dev theme with great coding background. Also Romanian, go figure.
      – Kadence – American founding dev with contract coders. Well-intended coding but I think he’s new to commercial theme development.

      This is not a knock on the Kadence lead developer. Theme development is really finicky and it’s one thing to code properly, and another thing to code so other developers can work with your code easily.

      From a user standpoint, all 3 are equal. Will perform adequately. But if you were a developer yourself customizing things in code, you may prefer Neve or Blocksy over Kadence. If you see code as just structure, then you care in different way. But when you see code as art, you will have even more personal preferences for sure.

      Reply
  8. Dave Press

    November 9, 2020 at 12:45 pm

    GeneratePress is w@nk. OceanWP is better than all of these.

    Reply
  9. Dave N

    November 17, 2020 at 1:50 pm

    hi,
    Thanks for the review. I heard quite a few websites out there got sued for not Accessible compliance (ADA law). What is the best way to deal with this Accessibility?
    I know Kadence has support feature for it.
    thanks

    Reply
    • Johnny

      November 17, 2020 at 6:54 pm

      There are free sites where you can scan your site and get most of those issues fixed. But if you want to be absolutely lawsuit-proof, you can hire one of those expensive firms or at least a solid local developer.

      Reply
  10. Jac

    November 18, 2020 at 1:53 pm

    Hi Johnny, thanks for the awesome content!
    I am a non-coder and I’ve been reading through and testing different themes. I am just stuck at the decision between purchasing the Kadence Pro theme or sticking with Blocksy and waiting for their Pro version. (Of course, then I am also trying to decide on a styled block library, possibly Qubely or Stackable, and if I should also purchase either Pro version).
    What are your thoughts, especially on which choice will be better for future-proofing sites? Thanks!

    Reply
    • Johnny

      November 18, 2020 at 4:12 pm

      Most people would be fine either way. I feel many would choose Kadence whereas I personally prefer GeneratePress or Blocksy. All 3 of them are solid and future-proofed IMO.

      Reply
  11. Online Buddha

    December 17, 2020 at 1:32 am

    Hi Johnny,
    Nice Article I enjoyed reading it. I’m in Love with Blocksy theme, it’s so fast and has many customization options. Better than Astra though Lol.

    Reply
    • Johnny

      December 17, 2020 at 10:22 am

      Oh yeah, I really like Blocksy too.

      Reply

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