• Skip to primary navigation
  • Skip to main content
  • Skip to footer

WPJohnny

WordPress Performance Guides and Reviews

  • Start a WordPress site
  • Hosting
  • Themes
  • Plugins
  • Blogging
  • Marketing

How do you collect customer emails?

WordPress marketing Jul 13, 2017 by Johnny

It isn’t creative but perhaps a bit non-conformity. I hate leveraging freebies as a way of getting the email. You stake the entire value of your newsletter on the freebie and many people would rather just search up the topic of your freebie than give their email address away.

My thing is this: write amazing blogs that people never want to miss out on. Put out fresh insightful stuff that stands above the same’ol same’ol and people will drop their email without you having to promise anything in return.

Obviously, it takes a while to get here but it’s much muuuuuuch better in the long run. Sure you can start a new site and get a few emails by promising some secret ebook thing, but you’ll only get cold leads that’ll buy just your first layer product….think like the folks buying impulse aisle products.

But if you have great content, you’re more likely to attract the loyal fans that’ll stick around long enough to buy your upsell stuff, which is where the real money is at.

The last thing you want is 10,000 weak leads costing money on your email list that never buy anything and then mark you as spam 3 months later. I almost celebrate when people unsubscribe. If they’re not falling in love with your content, they’re probably not going to convert.

Share this post:

FacebookTwitterLinkedInWhatsAppEmailSMS

Read all my posts on WordPress marketing

About Johnny

Right on the edge of WordPress development! 10+ years of WordPress design, development, hosting, speed optimization, product advisor, marketing, monetization. I do all that.

More WordPress Guides

Genesis Theme Framework Review 2021

Should You Offer Refunds (Policy) on Digital Products or Services?

Don’t use INCREMENTAL backups (if you can help it)

Cache plugins suck!

How to get early access to Cloudflare QUIC?

SiteGround vs InMotion – Webhosting Review (UPDATED 2019)

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Footer

More links

  • Gadget reviews
  • Try my free WPJ plugins
  • Join the WPJ FB Group
  • Watch my YouTube videos
  • Subscribe to my newsletter

Popular Reviews

  • Best WordPress Hosting
  • Best WordPress Themes
  • Best WordPress Plugins
  • Best WordPress Cache Plugins

Services

  • Speed optimization
  • Speed optimization courses
  • WordPress hosting
  • Hire me or other experts
  • Client login

About Johnny

10+ years of WordPress design, development, hosting, speed optimization, marketing.
Contact me.

newsletter block

Copyright 2021 | WordPress guides by Johnny Nguyen

Click to Copy