Pick an interesting part of the story and then inject emotion into it.
Many people fail in storytelling because they don’t pick an interesting part of the story. They focus on the part of the story that’s all too familiar, all too predictable. Or they pick the part of the story that is more the most incredible and accomplishing but isn’t interesting at all.
And lastly, they fail to really inject emotion into it. Learn how to connect emotionally with your readers and you will have made one of the most powerful connections possible.
Here is one of my favorite explanations of all time on how to tell a captivating story: http://www.copyblogger.com/start-with-a-story/