I can’t lay down everything I know in one comment but my advice is to have a ton of content that you write from your own head, from your own knowledge/experience. Too many people SEO by copying existing content and it’s hard to outrank competitors that way. When YOU write the first article, pen the first use of a new keyword or term in your industry…it sets the tone for everyone else to use the same word you use and it’s so much easier for you to be first place that way. In a nutshell….copying existing keyphrases is so much harder than creating your own. That’s my one of my best million-dollar SEO ideas and I hope you never use it.