I almost think it’s a death wish to be on any of those AppSumo or wannabe AppSumo sites.
Best case scenario, you actually make fast money to develop (or finish developing) the product and build some hype for your unknown brand.
But more often than not, it just devalues your product.
- Consumers are used to seeing you as a brand that gives discounts.
- That you’re just a small wannabe brand, not on the same level as existing big name brands.
- You’re promoted by people who never used your product. (And trust me, they’ll never be as impassionate as the ones who have.)
- And just follow the logic…who the hell sells for less, when they can sell for more???????
I just hate the idea of it all around. It’s great to have platforms giving starting companies a chance to expose themselves. But not in a way that devalues the product. Let the product promote itself on merit, not price.
*GET THE NEW XYZ PLUGIN for 97% OFF!!*
You think that is gonna rocket launch your brand off the ground?
And suppose it DID make tons of sales and get you lots of hype. How is that a guarantee for the long-run? How does that translate into finding customers that appreciate and pay true market value for your product? (I assume that’s what you want, right?)
The truth is it doesn’t translate. I see many businesses that after they do those ridiculous lifetime deals…then spend the next 1-2 years trying to shed the tainted AppSumo image. Nobody wants to buy their product anymore unless they get the same price as before. PRICE rather than feature-benefits become the primary purchase reason now.
And now what do you do? Sure…good luck trying to go from $50 LTD to $50/month service. Ain’t gonna happen. You’re forced to maintain a 60-80% sale long after or else your business doesn’t make any money for the first 5 years. Oh and to the people thinking “but affiliates will grow the brand exposure overall”. Careful on that now! Are these affiliates reminding the world how great your product is?…or how cheap it used to be?
Personally….I woulda just held steady and grew clients a trickle at a time. Sucks at first to bootstrap in the beginning but you make so much more in the end. And and annnnnnnnddd….your brand actually carries respect.
The bottom line is:
- Big brands like Apple don’t launch their new products at the flea market. And neither should you.
- Small brands are either IN a community or build their community first before launching. They don’t need a cardboard sign under the freeway to promote.
- Oh and FYI…if I see your product on there, I will 100% assume you ain’t doing well. That you don’t have money to develop the product thoroughly, let alone stay in business. And won’t even consider trying your product until at least 2 years after. But that’s just me.
So pick any of those. But for god sakes, don’t launch your product on AppSumo if you want it to be respected.
And speaking of which…isn’t it time somebody made a hype site that actually focuses on actual brand hype and not discounts? (Like an AppSumo but highlighting the newest companies to threaten their markets, not undersell their market.) 🙂