Confused which label to use for your business pricing page?
I’ve spent many nights wasting time on small details like this. Driving my entire team crazy as I switch back and forth between what I want. Does it even matter? (And even more so, why do I care about this crap so much? ARGHHHH.)
My thoughts inside…
“PLANS”:
- Sounds friendlier or less cost-friction than displaying dollar signs.
- Great for products/services that either have or want to sound like they have many aspects. (e.g. “The EXECUTIVE PLAN comes with this, and this, and that, and that.”)
- Can seem more personal, more premium.
- Seems more like you’re paying for ongoing service, rather than just for a one-time product.
- Can only be used for services, not products. Duh!
“PRICING”:
- Seems more transparent, straight to the point.
- Easier for the eye to see (like in website menus).
- Great for industry-savvy clients who know what they’re doing and just need to see prices and don’t need gimmicky fluff explanations.
- Probably more common when you have many products/services and or they have modular options that can be switched around.
Which one do you use?
The alternatives:
- Packages
- Options
- Selections
- Pricesheet/Prices
I’m curious to hear which one you use and why.
I like to use the “PRICING” alternative, seems more upfront and honest.
Thank you, my thoughts exactly.
What about “PREMIUM”? 🙂
It’s transparent but more importantly, it’s clear that you are on a website with 2 levels of content access: free and premium.
“PRICING” and “PLANS” can scare people away, thinking that there is no free content on the site.
My 2 cents…
That’s a great question as well. I generally don’t use the word “PREMIUM” alone, it has to contrast something else. I have a list somewhere on my computer of all the different word combos for that. Lots of fun!
FREE & PREMIUM
FREE & ELITE
LITE & PRO
etc…