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“PLANS” vs “PRICING” – verbiage comparison

WordPress marketing Feb 27, 2020 by Johnny 4 Comments

Confused which label to use for your business pricing page?

I’ve spent many nights wasting time on small details like this. Driving my entire team crazy as I switch back and forth between what I want. Does it even matter? (And even more so, why do I care about this crap so much? ARGHHHH.)

My thoughts inside…

“PLANS”:

  • Sounds friendlier or less cost-friction than displaying dollar signs.
  • Great for products/services that either have or want to sound like they have many aspects. (e.g. “The EXECUTIVE PLAN comes with this, and this, and that, and that.”)
  • Can seem more personal, more premium.
  • Seems more like you’re paying for ongoing service, rather than just for a one-time product.
  • Can only be used for services, not products. Duh!

“PRICING”:

  • Seems more transparent, straight to the point.
  • Easier for the eye to see (like in website menus).
  • Great for industry-savvy clients who know what they’re doing and just need to see prices and don’t need gimmicky fluff explanations.
  • Probably more common when you have many products/services and or they have modular options that can be switched around.

Which one do you use?

The alternatives:

  • Packages
  • Options
  • Selections
  • Pricesheet/Prices

I’m curious to hear which one you use and why.

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About Johnny

Right on the edge of WordPress development! 10+ years of WordPress design, development, hosting, speed optimization, product advisor, marketing, monetization. I do all that.

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4 Comments

  1. Leif

    February 27, 2020 at 10:19 am

    I like to use the “PRICING” alternative, seems more upfront and honest.

    Reply
    • Johnny

      February 27, 2020 at 12:19 pm

      Thank you, my thoughts exactly.

      Reply
  2. Laurent

    March 21, 2020 at 4:08 pm

    What about “PREMIUM”? 🙂
    It’s transparent but more importantly, it’s clear that you are on a website with 2 levels of content access: free and premium.
    “PRICING” and “PLANS” can scare people away, thinking that there is no free content on the site.
    My 2 cents…

    Reply
    • Johnny

      March 21, 2020 at 8:36 pm

      That’s a great question as well. I generally don’t use the word “PREMIUM” alone, it has to contrast something else. I have a list somewhere on my computer of all the different word combos for that. Lots of fun!

      FREE & PREMIUM
      FREE & ELITE
      LITE & PRO
      etc…

      Reply

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