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Stop Trying to Monetize off Google Ads

WordPress blogging Aug 20, 2018 by Johnny 7 Comments

It’s 2018 and I’m still surprised to see how many people are relying on this outdated tactic of generating income.

I still have clients today with heavy ad networks being punished yet again by the latest Google algorithm. Many of them have lost either 30-60% of traffic or the same amount in ad revenue. I feel bad for them and told them to move on and more money can be made elsewhere, even off ads again if they insist.

Google Adense was the thing maybe 10 years ago. Then totally died around 6 years ago. Whatever money you’re making on it now, you’ll probably make 4 times as much seeking out other methods of traffic monetization. I mean it. It’s only a matter of time before you realize how much your traffic is really worth and figure out how to capitalize on it.

I will say this, though: Google Ads is an easy way to monetize. It’s convenient as hell. Just put a little code and let it do all the work of putting relevant ads in front of your viewers. The only problem is that you won’t make much money off of it.

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About Johnny

Right on the edge of WordPress development! 10+ years of WordPress design, development, hosting, speed optimization, product advisor, marketing, monetization. I do all that.

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Reader Interactions

7 Comments

  1. Alexey

    October 8, 2018 at 12:37 pm

    Hey, John!

    Hello from Russia! Your blog is great. I am impressed. Thanks for writing helpful posts.

    Please, let me one question about this topic.

    How can I monetize websites without Adsense? Maybe you mean CPA-offers?

    But CPA-offers are not suitable for all niches. Examples of poorly convertible niches: education, family and children, cooking.

    I hope for an answer. And sorry for my English, im still learning..

    P.s. Drink Vodka, be positive and good luck, my American friend =))

    Khabib is power, than Conor Mcgregor =)))

    Reply
    • Johnny

      October 21, 2018 at 11:40 am

      Hahaha, I was betting on Khabib the entire time! I offered any friend of mine 10-to-1 odds but nobody took.

      You can easily monetize using Amazon Affiliates or other affiliate companies, or even other ad companies. I’m just saying only Google Adsense is bad, not necessarily ALL ad publisher networks (although most are awful, even worse than Adsense).

      Reply
  2. Melimeli

    March 20, 2019 at 1:06 am

    Do you have any suggestions then? What ad networks are better/ what affiliate companies are good?

    Reply
    • Johnny

      March 20, 2019 at 8:31 am

      Try Mediavine. I have some clients on them and very happy. But you can also find other premium networks that offer much better rates than the big companies.

      Reply
  3. Luis

    April 7, 2019 at 6:08 am

    Ezoic invited me to join them. Are they any good? I’m not satisfied with my Adsense earnings. I earn only about $1 rpm.

    Reply
    • Onkar Misal

      July 15, 2020 at 8:13 pm

      Which One Is the best ad network for low traffic site ?

      Reply
      • Johnny

        July 15, 2020 at 10:34 pm

        I’m afraid you don’t have much choice, Google Adsense?

        I’m not a fan of Ezoic but they may be worth a shot if you don’t have much options.

        Reply

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