I get it. I know why you’re doing it. Somebody told you more words = higher SEO rankings.
And ughhh…it’s true. Having more words really does establish you more as the “authority” on search engines. And to some degree by visitors as well. They see a giant post and automatically assume “Ooooh, this is super long, must be comprehensive…let’s save it!”
But for me, it’s freaken annoying. And makes for poor UX. So what do we do about it?
If you care about SEO
Then just keep what you’re doing. Google’s algorithms are still vulnerable to methods of gaming the system like this. If you’re a small time business and rely on Google traffic from absolute strangers to grow your business…then by all means, don’t listen to me and don’t change anything about your site.
If you care about UX
Then cut that crap out right now. People need fast answers. So get straight to the point, please! Be organized. Be brief. Time is money and I aim to save you as much of it as possible!