What’s a Good Conversion Rate for Online Sales?

I’ve had many online entrepreneurs ask me what they think is a good conversion rate for online sales.

From my experience, to get even 1% is really difficult (that’s 1 buyer for every 100 visitors). I imagine the highest in any industry is like 3-4%. If I got 1%, I’d be a gajillionaire by now. I think 1 out of 1,000 (or even 1 out of 10,000) is more realistic and I do mean exactly that.

I’d probably break it down this way:

  • 1 out of 1,000 are willing to buy something ($25-300 range)
  • 10 out of 100 buyers are willing to spend $1k
  • 1 out of 100 buyers are willing to spend way more than $1k

And the real moneymaker is in the non-buyers! They can help your business without ever buying.

Out of 1,000 visitors:

  • how many like your site?
  • trust your brand?
  • think you are better than your competition?
  • are willing to recommend you to others?

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