I get it. I know why you’re doing it. Somebody told you more words = higher SEO rankings.
And ughhh…it’s true. Having more words really does establish you more as the “authority” on search engines. And to some degree by visitors as well. They see a giant post and automatically assume “Ooooh, this is super long, must be comprehensive…let’s save it!”
But for me, it’s freaken annoying. And makes for poor UX. So what do we do about it?
If you care about SEO
Then just keep what you’re doing. Google’s algorithms are still vulnerable to methods of gaming the system like this. If you’re a small time business and rely on Google traffic from absolute strangers to grow your business…then by all means, don’t listen to me and don’t change anything about your site.
If you care about UX
Then cut that crap out right now. People need fast answers. So get straight to the point, please! Be organized. Be brief. Time is money and I aim to save you as much of it as possible!
would you Like to take A Look at mpnrc org case study it has ruined google algo and they are just sleeping…….
Where’s the link?
mpnrc.org
https://www.mpnrc.org/
This site has more then 1M realtime Traffic in google analytics. He setup a news site on an Govt. Expired domain and just copy pasting the content but still dominating SERP.
His every second KeyWord is ranking on Top #1 or #2.
Yep agree with you.
I personally try to balance it out between them.
Where for users I try immediately give summary, video with jump-points, bullet-points on what they are looking for on the above fold area itself.
And at the bottom I try to optimize for article for SEO (not too much but most covering the basics).
Also I generally feel that we should focus more and more on UX & satisfying searcher intent when it comes to SEO moving forward because search engines algo are getting smarter along with tech developments.
great Alston I agree!
I’m with you regarding UX. Deliver the best experience possible. Everything is secondary to my primary goal.
I’m with you regarding UX. Deliver the best experience possible. Everything is secondary to my primary goal.
So, Google’s algorithms are still vulnerable!