Difference between Marketing, Advertising, and Branding

Marketing, advertising, and branding…all explained in actionable ways!

I saw an awful explanation the other day about these 3 and figured I could do some public service by clarifying them further. Don’t worry, I went to school and worked in marketing for a while. You can trust me. 🙂

 

Marketing

  • The story you want to tell about your brand. High-end vs low-cost, hardcore vs casual, male vs female, etc…..establishing yourself to establish your target demographic.

Advertising

  • Ads, coupons, affiliate programs, basically promotion strategies built to get immediate sales response.

Branding

  • The way you brand your company in context of other companies. “Faster than Mercedes”, “Better than Godaddy”, “Cheaper than Southwest Airlines”.

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