Thrive Leads, OptinMonster, Convert Pro, Bloom, Sumo…blah blah blah.
I don’t even use these. I hate the idea of pop-ups. This post has zero credibility whatsoever. But am happy to tell you what little I’ve experienced and what most people (that I trust) say about them.
- Thrive Leads – bloated and laggy as heck. Do not use if your site has lots of traffic. It’s marketed well to newbies and “digital marketers”, but it’s not built for enterprise use.
- OptinMonster – very popular and professional, but expensive. Just about all small businesses will find ways to avoid that cost. The UI can also be annoying/naggy. However, it’s a mature plugin and works!
- Convert Pro – an attempt at the email plugin market by the guys behind the popular Astra theme. It’s the new kid on the block and very attractive for its low pricing (lifetime available) and features. Some love it. Some complain that it’s still buggy, bad designer, or lacking features they need.
- Bloom – made by the folks behind DIVI theme/pagebuilder (which I absolutely hate). Sorry, I can’t recommend them based on that alone.
- Sumo – seems ultra-professional. Has a free plan but can get pricey after that. Also on Shopify as well. I feel some people love their professional vibe. Others complain it feels generic and can’t be customized as much.
What about the other plugins?
I feel some are focused on an easy integration with your email service. Others more on customized pop-up design/location. Others on customized triggering/actions. You should decide what you need most.
My personal advice
- Don’t use Thrive Leads no matter what – it’s slow, bloated, and only a matter of time before you (or your developer or webhost) can’t stand it anymore. If you absolutely must, I suppose it’s ok only for smaller sites with little traffic.
- Try Convert Pro – see how it works for you. Maybe it’s good enough. If not, check out OptinMonster.
Curious to know what the pros are using? Most are either between Convert Pro (low pricing) or OptinMonster (reliable) but typically hate OptinMonster because of the backend nags.